Link Extractor
Articles, guides, and in-depth tips for the Link Extractor — everything you need to get the most out of it.
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Why a Footer Link and a First-Paragraph Link Are Not the Same — PageRank, Reasonable Surfer, and How to Distribute Link Equity
Why a Footer Link and a Content Link Are Not the Same — Link Equity, Context, and the Reasonable Surfer Model
A link extractor shows every link on a page — but navigation, footer, and sidebar links that appear on every page by template are not the same as editorial content links. Google's Reasonable Surfer model assigns different link equity probabilities based on position, anchor text, and click likelihood. Here's what distinguishes content links from structural links, how to use extracted link data to find content link patterns, and why anchor text diversity matters for internal linking signals.
Link Rot: Why Links That Worked at Publish Time Quietly Stop Working, and How to Catch It
A link extractor showing 200 links tells you they exist — not whether 30 of them now lead nowhere. Link rot accumulates silently because broken outbound links produce no visible error on the page containing them, and external sites break links for reasons entirely outside your control. Here's why this requires recurring (not one-time) checks, the different fix approaches depending on why a link broke, and the particularly tricky case of links that "work" but now redirect to unrelated content.
Nofollow, Sponsored, and UGC: The Three Link Attributes and What Each Actually Signals to Search Engines
Since 2019, "nofollow" has been joined by rel="sponsored" and rel="ugc" — three distinct attributes that can be combined, and all treated as "hints" rather than absolute directives. Here's what each attribute signals, why affiliate links specifically should carry rel="sponsored", how UGC sections typically handle this by platform default, and why these attributes generally don't belong on internal links.
External Link Auditing and Toxic Links: How to Run a Backlink Audit and Use the Disavow Tool Correctly
Most "toxic" backlinks are simply ignored by Google, not penalised. The Disavow Tool is often misused to surrender legitimate link equity. Here's how to run a real backlink audit, what actually warrants disavowal, how to structure a disavow file, and why most sites rarely need it.
Internal Linking Strategy: How to Distribute PageRank Effectively Across Your Site
Most internal linking patterns developed accidentally, not by design. Here's how PageRank flows through internal links, the hub-and-spoke model, how to find underlinked important pages, and anchor text strategy for distributing authority effectively.
Link Extractor — See Every Link on Any Web Page & Audit Your SEO Structure
Learn why links matter for SEO, how anchor text, rel attributes, and internal vs. external links affect rankings, and how to use a free link extractor to audit any page's link structure.
