On-Page SEO Checklist

Analyze your page's on-page SEO elements against best practices. Get an instant score and actionable recommendations for every item.

Page Details
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SEO Score
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Frequently Asked Questions

On-page SEO refers to all the optimizations you make directly within a web page to improve its search engine rankings. This includes the title tag, meta description, heading structure, keyword usage, content quality, internal linking, image optimization, URL structure, and page speed. On-page SEO is fully within your control, unlike off-page factors like backlinks.
There is no universal minimum, but studies consistently show that top-ranking pages average 1,000–2,000+ words for informational keywords. Longer content tends to cover topics more comprehensively, earns more backlinks, and ranks for more keyword variations. However, word count should match user intent — transactional pages like product pages can rank well with fewer words if the content is highly relevant.
Keyword cannibalization occurs when multiple pages on the same site compete for the same target keyword. This splits PageRank, confuses search engines about which page to rank, and often results in both pages ranking lower than either would if combined. Fix it by merging pages, setting canonical tags, or differentiating the focus keywords of each page.
Core Web Vitals are a set of user experience metrics Google uses as a ranking signal since June 2021. The three metrics: LCP (Largest Contentful Paint) — loading performance, good under 2.5s; INP (Interaction to Next Paint) — responsiveness, good under 200ms; CLS (Cumulative Layout Shift) — visual stability, good under 0.1. Content quality and relevance remain far more important than CWV scores.
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness — Google's framework for evaluating content quality from their Search Quality Rater Guidelines. The second E (Experience) was added in December 2022, emphasizing first-hand experience with the topic. E-E-A-T is especially critical for YMYL (Your Money or Your Life) topics — health, finance, legal, safety.

About This SEO Checklist

This free SEO checklist scores your page's on-page SEO against best practices. Fill in your target keyword, title, meta description, URL slug, H1, and content — each field is checked for length, keyword presence, and content depth.

When to use this checklist

  • Conducting an initial SEO audit of a new or existing page
  • Ensuring a new page meets baseline SEO requirements before publishing
  • Training a team or client on SEO best practices
  • Preparing a site for a technical SEO or content campaign

Standards & References

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