What Does "Duplicate" Actually Mean? The Normalization and Merge Decisions Behind Effective Deduplication
Deduplication is a business logic decision masquerading as a technical one — "duplicate" means different things for contact lists (same email, different fields) vs URL lists (case sensitivity, trailing slashes) vs product catalogs (same SKU, different descriptions). Here's the exact vs near-duplicate distinction, normalization as the preprocessing step that determines deduplication quality, CRM merge strategies, and URL-specific case sensitivity rules.