Schema Generator
Articles, guides, and in-depth tips for the Schema Generator — everything you need to get the most out of it.
✦ AI-powered — understands natural language
Schema Markup Is a Claim — Here's How Google Verifies It Through Knowledge Graph Entities and sameAs
Schema Markup Is About Entities, Not Just Pages — How @id, Organization Hierarchies, and Person Authorship Actually Work
Schema markup for multi-location businesses, organization hierarchies, and multi-author sites requires explicit entity relationships — and @id properties are the mechanism that lets Google connect the same entity across pages. Here's how Organization and LocalBusiness nest correctly, why Person authorship is a stronger E-E-A-T signal than Organization, the @graph wrapper for combining multiple schema types, and why sameAs links to Wikipedia and Wikidata strengthen entity understanding.
Schema Validation vs Rich Results Eligibility: Why Perfectly Valid JSON-LD Can Still Fail Google's Rich Results Test
Schema markup can be perfectly valid JSON-LD and still fail Google's Rich Results Test — because "valid Schema.org syntax" and "eligible for a specific rich result" are checked by different tools against different criteria. Here's how general validators and Google's Rich Results Test differ, common gaps where technically-optional fields are eligibility-required, and why passing eligibility still doesn't guarantee a rich result actually appears.
FAQ Schema Lost Its Rich Results for Most Sites — Here's What That Means for Your Structured Data Strategy
FAQ schema used to dramatically expand search results — then Google removed the feature for most sites, leaving behind carefully implemented markup that no longer produced the expected visual benefit. Here's what this episode reveals about schema investment strategy, why "multiple value channels beyond SERP display" is the right framework, which schema types have remained stable, and why removing FAQ schema after the change isn't necessarily the right response.
E-E-A-T and Structured Data: Using Schema to Communicate Trust Signals to Google
E-E-A-T is assessed through multiple proxies — and structured data is one of the most direct ways to communicate authorship, organisation identity, and content credibility. Here's how Author schema with sameAs, Organization schema, MedicalWebPage review markup, and entity consistency all contribute to E-E-A-T signals.
Which Schema Types Actually Produce Rich Results in Google — and Which Don't
Valid schema doesn't guarantee rich results. Here's which schema types actually produce rich results in 2024 (Product, Event, JobPosting, BreadcrumbList), the 2023 FAQ and HowTo changes, and common reasons schema fails despite passing validation.
Schema Generator — Create JSON-LD Structured Data for Google Rich Results
Learn how schema markup works, which schema types (Article, FAQ, HowTo, WebApplication, BreadcrumbList) enable rich results in Google, and how to generate correct JSON-LD structured data with a free tool.
